The Italian Trade Commission
A Tasting of Wines from Italy
27th Edition
100 PRODUCERS / 15 REGIONS
November 2, 2022
A TASTING OF WINES FROM ITALY is The Italian Trade Commission's flagship event connecting Italian wine producers and their agents with Canadian wine buyers.
Two venues were presented in Canada: the first one in Toronto 0n October 31, 2022 at the Royal Thomson Hall, and the second one in Montreal on November 2, 2022 at the Bonsecours Market in Old Montreal. This is an annual event hat has become a flagship commercial event for Canadian professionals. It celebrated its 27th edition with a great style. The Montreal event was truly significant, well attended and appreciated by wine connoisseurs and many professionals.
This year, no less than 100 Italian producers from 15 regions took part presenting impressive 500 wines. Counting Toronto and Montreal, they hosted more than 2,000 industry specialists, including agents, representatives of provincial monopolies, hotels and restaurants, specialist journalists, top sommeliers, commentators and wine enthusiasts.
This year, the event included a masterclass on organic Italian wines, as well as a preview of the tasting reserved for representatives of the provincial monopolies and the specialized press. In the afternoon, a second masterclass dedicated to a specific category of Italian wine took place.
Italian wine is very popular in Canada. The figures speak for themselves: the value of imports over the past 10 years has increased very rapidly, from 301 million to 540 million dollars, with a growth of 71%. Italy is Canada's top wine exporter by quantity, with 55 million liters shipped in the first eight months of 2022 and a 12% increase from the same period a year earlier (source: Statistics Canada). In terms of value, during the same period, Italian wine exceeded 422 million Canadian dollars, becoming the fourth largest destination market for Italian wine in the world. it was the fifth in 2021.
The wine sector is one of the fundamental pillars of “Made in Italy” in Canada. Italian wine represents a fifth of sales from provincial monopolies, thanks to the 467 million liters sold for a value of 8.5 billion Canadian dollars. The provinces of Quebec and Ontario represent respectively 45% and 33% of Italian wine sales which, in the first eight months of 2022, reached 69 million liters for a value of 1.4 billion dollars Canadians. It is very obvious that Italian wine producers are increasingly positioning themselves in leading positions in Canada.
Click on images to enlarge them.